Rory McIlroy 'bigger than sponsors' Nike

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Rory McIlroy 'bigger than sponsors' Nike

Rory McIlroy’s stellar form this year has seen his online popularity surpass three of the biggest global brands who sponsor him,nike free run 2,a study has shown.

McIlroy ended an 18-month barren spell by winning the BMW PGA Championship at Wentworth earlier this year and back-to-back major victories at the Open Championship and US PGA Championship took him back to nike free 3.0 2014 world number one.

All that, coupled with a successful Ryder Cup defence by the European team and a host of individual accolades, have taken his online brand reputation past nike air max 90, Bose and Omega, according to data analytics company Adoreboard.

The tech firm, based at Queen’s University, Belfast, analyses online emotion to determine how brands are rated by the public in an index rating called new balance 574 Adorescore, which varies between minus 100 to 100.