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form1213 12-Dec-2014 23:28

Nike names new head of emerging markets
 
Nike names new head of emerging markets

Nike announced Tuesday that Tom Peddie will become vice president and general manager of the nike free run emerging markets geography, an area that includes Brazil, host of this year's World Cup and the Summer Olympics in 2016.

Peddie is currently vice president of global sales and is a 24-year Nike veteran. Peddie has previously held senior-level management positions in nike free 3.0's global sales organization having served as vice president of sales for Asia Pacific and North America.

"Tom has been instrumental in driving Nike's holistic marketplace management strategy worldwide," Nike Brand president Trevor Edwards said in a statement. "We are looking forward to his leadership in the emerging markets as we continue to elevate the nike free brand, build strong consumer connections and drive premium marketplace executions."

Peddie will replace Roland Wolfram who, after 16 years with Nike, has decided to retire from the company on Jan. 9.

Peddie will report to Elliott Hill, president of geographies and sales for the nike air max 87 cheap Brand.

Emerging markets were a big deal this year and figure to be a bigger deal in 2016 because of Brazil, the largest territory in the geographical category. Brazil served as the home of this year's World Cup and the 2016 nike air max 87 Summer Olympic Games will be staged in and around Rio de Janeiro.


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